Navigating E-Commerce Success in Ramadan 2023: Your Essential Guide
With the start of the holy month of Ramadan, people’s daily habits change, they tend to focus more on spirituality, social and charity works, as well as gatherings and participation. During this month, the search for solutions that make life easier and more comfortable increases, as a result, this month witnesses a remarkable increase in the usage of digital platforms and social media. Online shopping becomes more prevalent, with a variety of goods being purchased.
With changing habits, the consumption patterns change, so the demand for some products decreases and increases for others. But what is certain is that eCommerce plays a crucial role in this holy month, and this is your time, as a merchant, to pay extra attention to your online store and focus on its growth.
In Ramadan 2022, Bosta, the leading tech-oriented logistics company in Egypt, succeeded in delivering nearly 450,000 shipments to thousands of merchants, and from this incredible experience we’ve drawn three fundamental conclusions that will help you as a merchant in your E-Commerce journey. Based on these findings we’re providing 5 key tips that guarantee a boost in sales this Ramadan. Keep reading :)
According to our captured data in Ramadan 2022, Fashion had topped the sales charts with 52% of the total products purchased online, and this percentage mainly comes down to the fact that Eid Al-Fitr comes right after Ramadan, so people start preparing for it and start buying new clothes to celebrate.
“Cosmetics & Personal Care” came in second place with 16.7% of the total products bought online.
That’s why during this holy month, we encourage fashion and cosmetics merchants to focus more on enhancing their stores’ sales processes and adding complementary services.
Statistics have shown that online shoppers tend to buy more on Saturdays, as 31.65% of the week's sales have been made on Saturday. Accordingly, we recommend that you focus on promoting your products at the end of the week and targeting customers who are at the end of your sales funnel, like shoppers who have added products to their shopping carts but didn’t complete the purchase.
On the other hand, Monday had the lowest share, with only 1.69% of the week’s sales. So, on this day, we don’t recommend putting all your efforts into bringing in more sales; instead, we recommend that you focus on reminding your audience of your brand's story, vision, and values. You can also take advantage of that day by using it as an "after-sales" service day and contacting your customers to make sure that they’ve received their orders in the quality and time promised.
With the world’s movement towards digitalization, online shoppers are now able to pay for their orders using the most convenient method to them; Online payment by card while shopping through the eCommerce store, or Cash On Delivery. That’s why we encourage you to facilitate your payment processes and allow for multiple payment methods.
Last Ramadan’s statistics show that online shoppers preferred to pay Cash on Delivery recording 90% shoppers paying in cash.
In order to make sure that your customers’ shopping experience is satisfactory, you need to regularly update your inventory to ensure the availability of the products. You also need to make sure of the quality of fulfillment and storage, as well as adequate packing.
Sign up with Bosta, and we’ll ensure the best fulfillment, packaging, and shipping experience. Our analysis and dashboard will enable you to understand more about your business and with our mobile app everything is easier and on th go!
Ramadan is considered a huge shopping season, especially for consumer goods and food products, and you can easily take advantage of this to increase the sales of your eCommerce store if you can improve your customers’ shopping experience in your store and provide the best and fastest shipping service.
Bosta is here to empower your eCommerce business with the best fulfillment and shipping experience that ensures incredible delivery success rate and customer satisfaction. Become a Bosta merchant and start shipping now .