Analysis of Shipping Trends During Ramadan 2023

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The holy month of Ramadan has passed, and a new season has begun with new opportunities and challenges. However, before continuing your post-Ramadan business journey, it’s imperative that you reflect on the past month's activities, learn from its lessons, so that you can be well-prepared for every upcoming season.

In this blog, we’ll be giving you a quick summary, from our experience, of what happened during Ramadan, how consumers’ behavior has changed, and how this has impacted the e-commerce world. And because empowering merchants is our top priority, we’ll also be sharing 3 tips on how you can prepare for your next Ramadan, and accordingly, every other season.

Top 3 Bosta Shipping Insights in Ramadan 2023
Fashion is the Top Selling Product Category

Our data shows that Fashion has topped the sales charts with 32.6% of the total products purchased online, this is mainly because of all the festivities that take place during and after Ramadan, from the Coptic Easter Triduum to Eid Al-Fitr and Eid Al-Adha, all while preparing for the summer.

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Customers Preferred Paying in Cash
While customers preferred to shop online in Ramadan, statistics show that they certainly prefer to pay in cash when they receive their orders with 86.4% of online shoppers paying in cash.
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Average Order Cost Hovers Around EGP 600

This Ramadan, the average order value has soared to EGP 588, representing a remarkable 22.8% increase compared to the average order value during Ramadan 2022. This spike can be attributed to the persistent surge in prices

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How To Use These Insights To Prepare For Next Ramadan?
There are a few points to consider in Ramadan:
  • Go Digital

Ramadan is a season where online shopping increases immensely, so it’s essential for the success of your business to have an online store that ensures a seamless shopping experience for your customers.

  • Focus on Ramadan-Themed Products
People love to dress to suit the season. In Ramadan, they tend to buy orientally and spiritually themed products whether it’s clothes, electronic accessories, or home decorations. So it’s always a good idea to sell season-themed products.
  • Provide Various Payment Methods
Customers still prefer to pay cash on delivery to make sure that they’ve received the value that they paid for, yet online payment has increased by 3.6% from Ramadan 2022, so providing both Cash and Online payments will definitely be more convenient for your customers.
Finally, Optimize your Fulfillment and Shipping Strategies to Drive Business Growth.

With increased order volumes during this season, you need to regularly update and plan your inventory for seamless shipping, and instead of overwhelming yourself with fulfillment and shipping strategies, partner with Bosta , the experienced tech-oriented logistics company, to handle both services expertly, allowing you to focus on other aspects of your business.

Sign up with Bosta and unlock a world of unparalleled benefits. Our exceptional fulfillment service is hosted in facilities that meet the highest industry standards, and with our fast shipping service and user-friendly online platform, you can easily track the movement of your stock and orders, ensuring seamless visibility and control over your logistics operations.